Dear Focus Features Marketing Dept.,

I know you're getting a lot of love because you've taken a nice, old-fashioned weepie that's remarkable only because it's, er, gayer than usual and turned it into an Oscar sureshot. Propers to that, but that's not why I'm writing. Nope, I'm writing re: your promotional efforts for Brick.

I'd never heard of it until today. (Somehow I missed its triumphant 2005 Sundance win for "Originality of Vision"--God bless those batshit Sundance juries and their fancy awards--and haven't really been keeping up with Lukas Haas's career.) Then I came across these two posters for the film:

Guys, bravo. Bra-vo. Based on those beautifully-executed suckers, I immediately downloaded the trailer. Guess what shot way up on my most-anticipated-in-'06 list? Yup, your little movie that I'd never heard of until today. Of course, it doesn't hurt that it looks like you actually have a good film on your hands, making the whole promotion thing a little easier. Plus, the fact that I'm in the midst of a full-on Veronica Mars, uh, fixation*--which your film bares a striking resemblance to**--probably makes me an easy sell. Regardless, the posters are excellent, the trailer is one of the best of I've seen in ages, you made my day.

Your admiring pal,

Ben

PS: Double/triple bonus points for (a) reading my blog and (b) tracking down my work address and sending me a bunch of Brick posters. That kind of homework is clearly why Brokeback is going to win Best Picture.

*Sigh. That admission makes me sound like one of those sad Buffy fans that used to annoy the hell out of me.
** Minus Kristen Bell (alas) and with the Twin Peaks allusions pumped way up (always fine in my book).